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    <loc>http://www.galina-spivak.com/adsolutions</loc>
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      <image:title>Integrated Interactive Ad Solutions for Sprint</image:title>
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      <image:title>Integrated Interactive Ad Solutions for Sprint</image:title>
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      <image:title>Integrated Interactive Ad Solutions for Sprint</image:title>
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      <image:title>Integrated Interactive Ad Solutions for Sprint</image:title>
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      <image:title>Integrated Interactive Ad Solutions for Sprint</image:title>
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      <image:title>Integrated Interactive Ad Solutions for Sprint</image:title>
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    <loc>http://www.galina-spivak.com/mobile-web</loc>
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    <lastmod>2019-07-27</lastmod>
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      <image:title>Capital One Customer Facing Service Platform</image:title>
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    <image:image>
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      <image:title>Capital One Customer Facing Service Platform</image:title>
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  <url>
    <loc>http://www.galina-spivak.com/eastward</loc>
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    <priority>0.75</priority>
    <lastmod>2019-07-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1564123628445-UJAD5RR2UL7ALO154KAE/USAtoday.png</image:loc>
      <image:title>USA TODAY UI Design</image:title>
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    <image:image>
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  <url>
    <loc>http://www.galina-spivak.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1575933302503-GV3GMUDS6U8HGF0LTF0S/1440px%2B-%2BMulti%2BAcct%2BDesktop%2BL1%2B%2B04.27%2BB.jpg</image:loc>
      <image:title>Work - Facilitate &amp; Co-create</image:title>
      <image:caption>I worked with LOB designers to facilitate numerous contributions to EASE Platform &amp; Build Book.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572723355136-EC0OQMTZKP8IMI1RXGQ3/Screen+Shot+2019-11-02+at+3.19.30+PM.png</image:loc>
      <image:title>Work - Features UX</image:title>
      <image:caption>I designed features that help reduce call volume and enable self service. Such as linking external accounts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572709478704-L10Q6NLUBW0UIA00LDSL/Screen%2BShot%2B2019-11-02%2Bat%2B1.36.59%2BAM.jpg</image:loc>
      <image:title>Work - Guidance</image:title>
      <image:caption>I helped Designers to navigate through the process &amp; make it easy to find tools to design features fast with efficiencies &amp; consistency in mind.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1575931743959-ZVM1PAD97QIXI1PYWI1Q/Screen+Shot+2019-12-09+at+5.48.04+PM.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1576705998571-OD7KKMCDA8DBB43F0PAK/Screen+Shot+2019-12-18+at+4.43.20+PM.png</image:loc>
      <image:title>Work - Platform Design</image:title>
      <image:caption>I worked to design &amp; document customer facing enterprise service platform framework, a flexible &amp; scalable system of UX patterns. So that lines of business: Bank, Card &amp; Auto Financing could build unique features on it. The challenge: all the features had different timelines, dev, design and product teams.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572723688828-HSOKIB1PKJTXC3CF4YZJ/Group+31+%283%29.png</image:loc>
      <image:title>Work - Reusable Components for Designers &amp; Dev</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572702073979-EWZ69ZDOHQPFBK77GQZH/Screen+Shot+2019-11-02+at+9.10+1.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572701197959-JEI1IHZ16PKVMHSGX5AI/Group+24.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572702845596-WR3MBRSM20LQLA0WQYS4/Screen+Shot+2019-11-02+at+9.52.21+AM.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572703647284-5M05W3YKA4NW8028J00O/Screen+Shot+2019-11-02+at+10.07.07+AM.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572706119146-AIQZGUDCTYMXOFXMVHOB/Screen+Shot+2019-11-02+at+10.45.48+AM.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572723602366-K642D051OQ4CPZ1MF8CH/Screen+Shot+2019-11-02+at+2.51.57+PM.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572709820492-48RZX44ZTFX74FEMJIB5/Screen+Shot+2019-11-02+at+11.36+1+%281%29.png</image:loc>
      <image:title>Work - The Result</image:title>
      <image:caption>140M+ Customers across 3 countries 20+ Features that I designed 17+ Designers I mentored &amp; collaborated with 22+ Features that I co-created 5 Spot awards &amp; One Circle of Excellence Award</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572889599156-VPDNVQIP248LGT8QA3FC/Screen+Shot+2019-11-04+at+12.23.42+PM.png</image:loc>
      <image:title>Work - Sketching</image:title>
      <image:caption>I have sketched out a couple of ideas and boiled it down to two; which I built in Figma &amp; created a click through prototypes. I tested and realized that one performed better than the other.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572841489728-4HQVQUBX4I7984XCTO18/Screen+Shot+2019-11-03+at+11.24.32+PM.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572837623276-AQ8TKGC7VEWFJ9FT60AZ/Screen+Shot+2019-11-03+at+10.07.08+PM.png</image:loc>
      <image:title>Work - Business Value &amp; Logic</image:title>
      <image:caption>Data clean up. Better efficiency for data flow in COF by allowing agent or customer change address in one place and have it propagate to other databases.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1575929973609-GE0F09U3K5EBDYSWKYAS/Screen+Shot+2019-12-09+at+5.15.17+PM.png</image:loc>
      <image:title>Work - Next Steps</image:title>
      <image:caption>Integrating enterprise level solutions into One Design System - an internal library for Designers Product &amp; Dev.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572835271052-DSGR5S5IIXCWVGLPCWZ7/Screen+Shot+2019-11-03+at+9.40.47+PM.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572842380922-ARMB5BQGTRS8Q7JDVGC9/Screen+Shot+2019-11-03+at+11.39.16+PM.png</image:loc>
      <image:title>Work - Prototyping &amp; User Testing</image:title>
      <image:caption>The goals: - to compare two design options; - to learn if user understands the paradigm; - test for comprehension &amp; ease of use; - comprehension of primary address icon;</image:caption>
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      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572836296288-XD76LN0L0VY0GZNT55FI/Screen+Shot+2019-11-03+at+9.57.29+PM.png</image:loc>
      <image:title>Work - Highlighting the Opportunity</image:title>
      <image:caption>“App is crap. Can’t even change my address.” “…Or even update my address it just send me on a loop to the home screen….This app is annoying.” “No access to changing the address.”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572834613520-9C6KTO2LJX1N6M4S2CF2/Screen+Shot+2019-11-03+at+9.29.48+PM.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572834450111-81J5BJHWPG9KLZ6E3P8T/journeymap.jpg</image:loc>
      <image:title>Work - The Problem</image:title>
      <image:caption>There is a lot of customer frustration with current Address Management CX. HMW elevate customer trust via better access &amp; better UX? Hypothesis: Enabling Customers &amp; Agents to edit addresses (mailing &amp; residential) at customer level is a more successful CX.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572839938145-RJSYNK5OQQ8QZ1HVH0UD/Screen+Shot+2019-11-03+at+10.58.39+PM.png</image:loc>
      <image:title>Work - Quotes</image:title>
      <image:caption>“if compared to other experience for similar things that I have done it stands out in terms of clarity and ease of use!” “Deleting is super easy! Easy easy easy. I liked it.” “Very easy. The whole thing was easy to understand.”</image:caption>
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      <image:title>Work - Focus</image:title>
      <image:caption>I’ve drafted IA map for the core MVP features of the tool, while working very closely with Product and Tech Leads &amp; provided rounds of wireframes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1575583573132-YQ8TDG9MAAWCK2N73W4J/Screen%2BShot%2B2019-12-05%2Bat%2B5.04.10%2BPM.jpg</image:loc>
      <image:title>Work - The Problem</image:title>
      <image:caption>A 360 degrees view of Customer data requires several windows to be used for digital escalations team. The tools are outdated, hard to use &amp; unreliable.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572891655952-N7QS5X4WG7DSEF5BOEM2/IMG_4570%252B%2525282%252529.jpg</image:loc>
      <image:title>Work - Post MVP</image:title>
      <image:caption>Since it’s launched, I’ve co-facilitated a couple of Service Design workshops, so that we can align Product &amp; Tech on how COF stores data, as well as help inform future roadmaps for this product.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1575585719137-TEV42YQIX5JWM43DCKIL/IMG_5290+%281%29.JPG</image:loc>
      <image:title>Work - Success</image:title>
      <image:caption>Moving from legacy helped to meditate the risks of potentially losing valuable data. Improved Analyst Experience Significantly decreased phone call time for the Escalation Team.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572843214772-T55TEUIIFN5J3ZW79PXD/Screen+Shot+2019-11-03+at+11.53.20+PM.png</image:loc>
      <image:title>Work - Empathy</image:title>
      <image:caption>I interviewed 16 Associates. I gathered the notes to create a synthesized journey map that highlights the pain points of the on call digital escalations associates. I have included a few screens to capture the Agents facing tools.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572843964232-FDAMVJMNIMQVW21WNR7K/Screen+Shot+2019-11-04+at+12.05.46+AM.png</image:loc>
      <image:title>Work - Plan</image:title>
      <image:caption>We drafted roadmaps and planned together with Product partners.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572843456212-3HGEBKE77PC2NKOV2196/Screen+Shot+2019-11-03+at+11.56.59+PM.png</image:loc>
      <image:title>Work - Prototyping &amp; Testing</image:title>
      <image:caption>I generate different ideas &amp; got a lot of feedback from the agents. Most of it was very positive with just a few opportunities to change the design.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1610386118573-3R0XAZF9M27GCK7YTIXR/Profile+dark+with+grid.png</image:loc>
      <image:title>Work - Supplier profile</image:title>
      <image:caption>Very positive feedback on the hierarchy &amp; layout. Users commented that information is organized in a clean easy to “digest” way and exceeded expectations. “It’s very digestible information” “This is how we would lay out a deck” “This is way cooler than what I expected” “It gives more of the “so what”…I think that’s awesome”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/369c0541-0916-4946-a0a9-256e0ecb5f08/Screen+Shot+2022-03-09+at+10.29.26+AM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/000c5787-7941-4eec-89ac-dac8c97068b7/Frame+3.png</image:loc>
      <image:title>Work - The Challenge</image:title>
      <image:caption>The app was struggling with low user engagement and retention. At the first glance it had “all the right things”, but users struggled to navigate to the desired content, analyze data, draw conclusions regarding their supply chains. My job was to figure out why users weren't sticking around, and to come up with a strategy to fix it.</image:caption>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work - Select &amp; Compare</image:title>
      <image:caption>Users found this functionality easy to find and useful. Also provided suggestions to make it more valuable to the their work flow by adding: country, industry, revenue data, products info, any flagged personnel, and risk breakdowns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1610347107286-2ZPRT68WQGP7OELQN74A/Network+Filter+Country+2.png</image:loc>
      <image:title>Work - Filter</image:title>
      <image:caption>User feedback was that was “very easy to use, super intuitive &amp; got relevant information right away”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572711496849-CH764Z0B157A012XKMET/Screen+Shot+2019-11-02+at+12.17.38+PM.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1572845687975-2G4OC5QYBF4WHT3KAEGK/Screen+Shot+2019-11-04+at+12.34.36+AM.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1576647640590-Y0R35L86VQHURXS83QN7/Screen%2BShot%2B2019-11-03%2Bat%2B11.35.21%2BPM.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/62f35721-5212-4a1e-8cb7-48c37af21e9d/CS-thumb.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1426785158656-MDAR6UC0FNJUNIMK5J0R/10best_thumb.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1412481383399-UCUSKBQDWQ18D89NNS5T/project_03.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.galina-spivak.com/lumen</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2013-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1412484939385-U6MX2AMKIYA3MFYVHKRL/project_01_large.png</image:loc>
      <image:title>Deal Chicken Interactive Ad</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1412484941493-23J2QS7PHMDNTREA2RB8/project_02_large.png</image:loc>
      <image:title>Deal Chicken Interactive Ad</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1412484942858-M4W2ZAF3GJTBS9QQSIIQ/project_03_large.png</image:loc>
      <image:title>Deal Chicken Interactive Ad</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1412486585974-B5W57J8YFY6LCZ0GHV8S/project_04.png</image:loc>
      <image:title>Deal Chicken Interactive Ad</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.galina-spivak.com/various-ad-solutions-projects</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1412489636357-874SK9IOTNZZS18E69WP/project_05_large.png</image:loc>
      <image:title>Various Ad Solutions Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1412489651476-DLB54OPK4OOHOEVI89IJ/project_10.1_large.png</image:loc>
      <image:title>Various Ad Solutions Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1412489651592-BL5ST8WD1K4UZ8DZRNG8/project_10.2_large.png</image:loc>
      <image:title>Various Ad Solutions Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1412490671496-KOPNMGRF65GPFGV6WOBS/project_09.png</image:loc>
      <image:title>Various Ad Solutions Projects</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.galina-spivak.com/new-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-11-02</lastmod>
  </url>
  <url>
    <loc>http://www.galina-spivak.com/about-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2013-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4fba5732e4b0935259821a4a/1369776799999-F40P45QJ9UD08MX9L7KN/giraffportratt_laptop.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4fba5732e4b0935259821a4a/1369776812829-TBCDS719XG5D1QF6EX52/julia12.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4fba5732e4b0935259821a4a/1369776860851-L4G0IPD39GJAO2TNC9J5/20130111_123453_col_highres.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4fba5732e4b0935259821a4a/1369776847846-RNXY0D23IUVEE9Y4FWUL/anna8.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.galina-spivak.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1565711728281-QZCBREQHB6HCNUQSHG7U/self+copy.png</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.galina-spivak.com/resume-gs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>http://www.galina-spivak.com/solving-for-data-sharing-in-cof</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1576624604892-7BTNJG4E56877M3S1HWZ/Screen+Shot+2019-12-17+at+6.16.25+PM.png</image:loc>
      <image:title>Solving Data Sharing - Service Design Blueprinting</image:title>
      <image:caption>I led a blueprinting session to understand how customer data is getting shared &amp; to understand what parts of experience can be improved.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1576789203036-U8460MLLXSYUU1QZYALP/Screen+Shot+2019-12-19+at+3.59.14+PM.png</image:loc>
      <image:title>Solving Data Sharing - Providing More Transparency</image:title>
      <image:caption>Providing a bit more context around data revocation with verbiage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1576622709003-T5NJXBXP2P6JKTQDPNDQ/Screen+Shot+2019-12-17+at+5.44.37+PM.png</image:loc>
      <image:title>Solving Data Sharing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1579059180485-Z52ZWI05TTW0LZ9QZ2B1/Screen+Shot+2020-01-14+at+10.32.38+PM.png</image:loc>
      <image:title>Solving Data Sharing - Ways to Provide Transparency</image:title>
      <image:caption>Ideas to provide transparency visually, as well give customers full control over data sharing preferences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1576646682904-IMK8A6G7QO8X1NPKYBOG/Screen+Shot+2019-12-18+at+12.22.40+AM.png</image:loc>
      <image:title>Solving Data Sharing - Guide customer</image:title>
      <image:caption>Provide contextual messages that helps customer understand data sharing and prevents from sharing more then necessary.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1576789748940-GJW6V64RL6R6UD5FTS0Y/Screen+Shot+2019-12-19+at+4.03.33+PM.png</image:loc>
      <image:title>Solving Data Sharing - Providing More Control</image:title>
      <image:caption>Allow the customer to revoke data sharing with the whole app or toggle accounts and users info.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1579095470078-8EHANNJMAFRIOBX9CWKW/Screen+Shot+2020-01-15+at+8.37.35+AM.png</image:loc>
      <image:title>Solving Data Sharing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1576623400585-FDBJ3J6X4PIL0UFBCJVH/Screen+Shot+2019-12-17+at+5.33.09+PM.png</image:loc>
      <image:title>Solving Data Sharing - Empathy Research</image:title>
      <image:caption>I collaborated with a Research Professional to create questions &amp; interviewed customers to gather insights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1576625671785-QFCD6CSDTXISI4XVGYLN/Screen+Shot+2019-12-17+at+6.34.06+PM.png</image:loc>
      <image:title>Solving Data Sharing - Prioritization Matrix</image:title>
      <image:caption>I worked with product to understand LOE vs business &amp; customer value. And created a prioritized list.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1576625031149-64ZOBXZIL2IZ7IY2X5SF/Screen%2BShot%2B2019-12-17%2Bat%2B6.22.49%2BPM.jpg</image:loc>
      <image:title>Solving Data Sharing - Design Jam</image:title>
      <image:caption>7 people participated We generated about 25 sketches TOGETHER. We voted on the most viable, desirable &amp; feasible. I synthesized the sketches and put them in to themes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1576633303769-3HK1G6QQMTDUXTM3DFY8/Screen+Shot+2019-12-17+at+8.37.59+PM.png</image:loc>
      <image:title>Solving Data Sharing - More Control &amp; Transparency</image:title>
      <image:caption>Letting customer see where data is being shared &amp; why. Giving customer guidance &amp; full control to manage exactly what is being shared.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1578347796133-9LW9A5CS3B0BM1A6FI4F/Screen+Shot+2020-01-06+at+4.56.15+PM.png</image:loc>
      <image:title>Solving Data Sharing - The Problem</image:title>
      <image:caption>After data sharing MVP feature has launched, there was the lack of direction of how to monitor, measure &amp; optimize the UX. My hypothesis was that current UX has missed an opportunity: to give customers greater transparency of what, why &amp; how data is shared. It also missed giving guidance how to control data sharing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1576622457770-7K568VWF0UL7JJCC6QFA/Screen+Shot+2019-12-17+at+5.40.08+PM.png</image:loc>
      <image:title>Solving Data Sharing - Personas</image:title>
      <image:caption>After empathy research it became clear that the majority of customers are unconcerned, but want to learn more &amp; are sharing more than aware of.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542c20b8e4b0a92b5281628b/1576647606323-FVZB9J2JNOIN80KCL0OK/Screen%2BShot%2B2019-12-18%2Bat%2B12.38.34%2BAM.jpg</image:loc>
      <image:title>Solving Data Sharing</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.galina-spivak.com/about-avenue</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377897194514-Q90380A0QY2TFP0VS4PD/27ef868543abf9c4e16439c1aeb8f0bd.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
</urlset>

